Vice President of Marketing at Next College Student Athlete (NCSA)

About this role

Position Summary NCSA College Recruiting is seeking a results-driven, hands-on Vice President of Marketing to lead its next phase of growth. The VP owns NCSA’s end-to-end marketing strategy and performance, with direct accountability for qualified leads, website traffic, conversion, enrollment contribution, and marketing-driven revenue, and leads four functional teams This is a player-coach role for a commercially minded growth leader, not simply a marketing strategist: someone analytically rigorous about what drives performance shifts and able to move quickly from insight to execution. The ideal candidate has extensive experience in performance marketing, SEO, conversion rate optimization, lifecycle/CRM, and marketing analytics, and a proven record of building and coaching teams in consumer growth and digital acquisition. Key Own Marketing Growth, Lead Generation & Enrollment Performance Own integrated marketing plans and targets for qualified leads, enrollment contribution, conversion, customer acquisition cost, and marketing-attributed revenue. Diagnose and address declines in organic traffic and lead volume; build sustainable growth across paid, organic, referral, and owned channels. Partner with Sales, Product, Finance, and Data teams to improve lead quality, lead-to-enrollment conversion, forecasting, and unit economics. Identify new audience opportunities, including younger athlete families and broader IMG Academy cross-sell pathways. Own marketing budgets, channel mix, prioritization, and measurable return on investment. Lead Growth & Performance Marketing Build and optimize acquisition across SEO, AI-driven discovery, paid search, paid social, ecommerce, and emerging channels. Lead website performance and conversion rate optimization for NCSAsports.org, with a rigorous cadence of landing-page, offer, and funnel testing. Strengthen visibility in search and AI-generated answers through authoritative content, technical foundations, and clear product information. Improve conversion paths, pricing transparency, and digital purchasing experiences in partnership with Product and Digital teams. Launch and scale ecommerce as a new channel for NCSA, working closely with the Product team and owning its marketing strategy, customer acquisition, conversion, and revenue performance. Lead marketing for digitally delivered products such as IMG Academy+ Personal Coach and IMG Academy+ Essentials. Use weekly performance insights to rapidly adjust investment, creative, targeting, and user experiences. Build a High-Performing Lifecycle & CRM Engine Own segmentation, personalization, customer journeys, email, marketing automation, lead nurture, retention, and revenue optimization. Evolve NCSA from a primarily lead-generation model toward a coordinated customer growth engine across acquisition, qualification, enrollment, and retention. Leverage first-party audiences, customer data platforms, and enriched data to improve relevance and conversion. Align with Sales on MQL definitions, lead scoring, handoffs, nurture programs, and the measurement of incremental enrollment impact. Develop renewal, upsell, and cross-sell programs across NCSA and IMG Academy offerings. Strengthen Brand Positioning, Content & Consumer Trust Own brand stewardship, messaging, creative strategy, consumer sentiment, and positioning in a competitive college recruiting market. Communicate NCSA’s distinctive value through athlete exposure, personalized guidance, and connections with college coaches. Address pricing, reputation, competitive alternatives, and perceived value through research-backed, transparent communications. Lead content and social programs that strengthen consumer trust and drive search visibility, AI discoverability, and qualified demand. Apply AI-enabled workflows to improve content quality, speed, and operating efficiency. Drive Marketing Operations, Analytics & Execution Create an accountable operating cadence of KPI reviews, reporting, campaign planning, testing, and corrective action. Oversee campaign operations and dedicated analytics support, working closely with enterprise Data & Analytics. Measure traffic, lead quality, funnel conversion, enrollment contribution, CAC, marketing ROI, and brand health. Turn complex performance data into clear explanations of what is changing, why it is changing, and what the team will do next. Ensure effective deployment of marketing technology, CRM, automation, and data capabilities. Lead & Develop Four Functional Teams Lifecycle & CRM - customer segmentation, email and automation, journeys, nurturing, retention, and revenue optimization. Growth & Performance Marketing (Demand Generation) - qualified lead growth, acquisition, pipeline contribution, and website performance. Brand & Content - brand stewardship, consumer sentiment, creative, messaging, content production, and AI-enabled workflows. Marketing Operations & Analytics - operational discipline, performance reporting, and dedicated analytical support. Coach functional leaders while remaining personally engaged in problem solving, prioritization, and execution; partner across Sales, Product, Technology, and Data. Knowledge, Skills and Abilities 12+ years of progressive marketing experience with significant leadership responsibility in consumer growth and digital acquisition. Documented success improving qualified demand, customer acquisition, funnel conversion, and revenue performance. Experience with high-consideration, sales-assisted B2C purchases, consumer subscriptions, education services, or similar business models. Deep working expertise across performance marketing, SEO, CRO, lifecycle/CRM, marketing analytics, and digital customer experiences. Strong fluency in acquisition economics, attribution, experimentation, forecasting, and marketing investment optimization. Demonstrated ability to build and coach teams, partner cross-functionally, and communicate effectively with executive leadership. A hands-on operating style and the ability to turn ambiguous performance problems into focused, measurable action. Preferred Skills Experience in education, youth sports, recruiting, consumer marketplaces, or digital subscription products. Experience with Salesforce Marketing Cloud, customer data platforms, enrichment, and advanced personalization. Experience in AI search discovery/AEO, content-driven growth, and direct-to-consumer ecommerce. Originally posted on Himalayas