Senior Designer at Exclaimer

About this role

When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture.
Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning. As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication—while growing their careers in a culture where curiosity, creativity, and accountability thrive.  
We’re officially Great Place To Work Certified™
Exclaimer has been recognised by Great Place To Work® for our culture of collaboration, trust, and growth. This certification reflects our commitment to creating an environment where every voice matters and people genuinely enjoy coming to work.  See our accreditations to learn more: Great Place to Work® UK | Great Place To Work® USA
 
About the opportunity 👇About the Role 
You will be the in-house design lead for Exclaimer's marketing team, setting the standard for how our brand looks and feels wherever customers and prospects meet it. This is a hands-on role covering campaign creative, paid ads, web and landing page design, events, and motion, working closely with the brand, content, demand generation, and product marketing teams. 
You'll also own quality. Our creative now comes from several places: in-house templates, AI-assisted production, freelancers, and agencies. You'll decide what you design yourself, what can be built from templates or with AI tools, and what goes to an agency, then review the output so everything we publish is consistent and on-brand. 
Speed matters too. Our core web pages need redesigning for answer engine optimization (AEO), and our partner and account-based marketing (ABM) programs are growing. You will help us move faster by building reusable, easy-to-use design systems and by using AI design tools with a designer's eye for quality. 
Key  
Brand Consistency & Quality Control 

Own the Exclaimer visual identity, keeping the brand system, templates, and guidelines current and easy to use 
Review creative from across the team, freelancers, agencies, and AI tools, and give clear, constructive feedback so everything we publish meets brand standards 
Together with the Brand team, decide which requests you design yourself and which are delegated to agencies or produced from templates or with AI, based on audience, visibility, and shelf life 
Build reusable, well-documented templates in Figma and/or Canva that colleagues can edit by hand or use with AI tools such as Claude 
Brief, direct, and review work from external design partners, and make handovers simple 

Campaign & Paid Creative 

Design full campaign asset sets so every touchpoint is consistent, including social ads, web banners, display ads, email and email signature banners, landing page graphics, and infographics 
Create conversion-focused ads for LinkedIn and other paid channels, working to each platform's specs and producing variations for testing 
Turn product imagery and UI into polished digital assets for paid, web, and sales enablement 
Tailor assets for partner and ABM programs, understanding the nuances between audiences 
Work with demand generation to use performance data to improve ad creative 

Web & Landing Pages 

Design page layouts, outlines, and imagery for landing pages and core website pages, applying UX best practice 
Work with the web, content, and SEO teams to speed up the redesign of core pages for AEO 
Hand off Figma designs clearly to developers and web agencies 

Events & Creative Concepts 

Bring creative ideas to events, activations, and content assets, from concept through to production files 
Design event materials across formats, from large-format banners and lightbox graphics to digital signage loops and giveaways 
Prepare print-ready artwork and work with print suppliers 

AI-Enabled Design 

Use AI design tools (for example Midjourney, Adobe Firefly, Runway, and Claude) to speed up production 
Test new tools and workflows, and document guidelines so the wider team can use them well 
Review every AI output for accuracy, brand voice, and quality before it ships 

Delivery & Collaboration 

Manage several campaigns and requests at once, prioritize clearly, and keep stakeholders informed of timelines 
Work with brand, content, demand generation, product marketing, web, and channel teams to understand what each asset needs to achieve 

Requirements 

Five or more years of experience in brand, marketing, or graphic design, ideally in a B2B, SaaS, or tech environment 
A portfolio showing consistent brand execution across web, ads, social, and sales content 
Expert Figma skills, including components, variants, Auto Layout, and variables. Experience limited to Canva is not enough for this role 
Experience maintaining a brand system, templates, and guidelines for others to use 
Proven experience designing conversion-focused ads, with knowledge of specs and best practice across LinkedIn, Meta, and display 
UX knowledge for landing page and website layouts 
Confident, active use of AI design tools (for example Midjourney, Firefly, Runway, and Claude), and a view on what the latest and best options are 
Ability to use AI critically, knowing when and how to apply it while maintaining brand quality and accuracy 
Strong project management skills, with the ability to juggle multiple campaigns and deadlines 
An excellent eye for detail and the ability to give clear, constructive feedback to non-designers 

Nice to have: 

Motion design and animation skills in tools such as After Effects or Jitter 
Short-form video editing in tools such as Premiere Pro, CapCut, or Descript 
Experience designing for events, print, and experiential activations 
Ability to read campaign data and apply it to creative decisions 
Experience building or editing pages in Webflow, HubSpot, or WordPress 
Experience designing for technical audiences such as IT professionals 
At Exclaimer, we’re proud to offer a benefits package that reflects our commitment to supporting you professionally, personally, and wherever life takes you. 
Alongside competitive pay, you’ll have access to generous paid time off, flexible working options including our XFlex programme and a “work from anywhere” allowance - plus enhanced leave for all new parents, regardless of gender, family structure, or path to parenthood. Our wellbeing offering includes comprehensive healthcare coverage, fully funded insurance and income protection, access to 24/7 virtual care, and mental health, legal and financial support through employee assistance programmes. We help you plan for the future with contributory retirement plans and savings support, and back your day-to-day wellbeing with perks like subscriptions to Calm and Blinkist, fitness and lifestyle credits, global travel assistance and a wide range of discounts. Wherever you're based, you'll find that Exclaimer’s benefits are designed to help you thrive: at work and beyond.
 
At Exclaimer, inclusion is more than a policy - it’s part of who we are.
We’re proud to be an equal opportunity employer and welcome applications from people of all backgrounds, experiences, and identities. We consider all candidates fairly and without discrimination irrespective of ethnicity, race, religion, nationality, age, gender, marital status, disability, neurodivergence, caring , sexual orientation, or gender identity. We’re building a culture where everyone feels they belong and can thrive, and we’d love for you to be part of it.  If you require any reasonable adjustments or support through the application or hiring process, please email the team in confidence via
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