Senior Content (SEO) Manager at USA The Nature Conservancy

About this role

EventX Hong Kong is looking for a Senior Content/SEO Strategist to join our growing team to develop and deliver data-driven and strategic content initiatives across multiple channels.  You speak and write fluent English and Cantonese , with at least 3 year s of relevant experience , are data-savvy, and are comfortable managing teams of people, collaborating with cross-functional teams and various stakeholders. Strategists are responsible for delivering meaningful business value, mentoring associates and analysts on the SEO team, and helping to develop the SEO and content strategy practice overall. You will drive both the content strategy for SEO to optimize performance to achieve and exceed target KPIs in the APAC region , specifically Hong Kong & Singapore. You will provide strategic direction, counsel as well as hands-on practical support for all relevant content and communications planning and execution.
We Offer
Competitive salary coupled with bi-annual bonus
Full creative control and ownership
Transparent and supportive culture
Room to grow your knowledge and extra exposure
Work at a disruptive startup, a really promising industry and vertical (virtual events has been one of the most invested industries in 2020)
Collaborative startup culture that really makes a difference and drives impact




You Will

Plan/create/edit/optimize all types of content, including sales landing pages, marketing and account emails, in-app messages and push notifications, user interface texts, external communications, ad copy, audio and video scripts, and marketing collateral for business partners.

Manage marketing agencies, remote writers, and/or freelance contributors and hold them accountable for delivery, quality, and performance

Responsible for managing the SEO programs to set and meet targets and KPIs to maximize overall search performance.

Monitor, analyze and optimize SEO targeted website and its activity, traffic trends, SERP rankings and customer acquisition/eCommerce metrics.

Produce web page content targeted for SEO which is highly local relevant aligning with the global SEO strategy.
Develop and deliver comprehensive page-level and site-wide SEO recommendations, micro-sites, and videos for their line of business and region.

Provide SEO support for all ongoing Web projects for their line of business and region, including new product launches, page refreshes, site re-design. Work closely with the Web developer to drive implementation of SEO recommendations.

Work closely with SEM team to continuously monitor searcher and customer behavior and make recommendations to improve search functionality and navigation.
Regularly monitor competitor activities and their keyword rankings and provide ad hoc competitive analysis of competitor sites.
Continue to help define and refine SEO processes with the Web Management Team and IT.

Conduct keyword research using Google Search Console, Mixpanel & internal SEO tools
Stay current with all search engine algorithm changes and SEO industry trends and regularly inform and educate the rest of the company on emerging SEO technologies, opportunities, and best practices.
You have
A degree in a business / marketing related or analytical discipline.
3-5 years' experience in SEO, managing enterprise-level campaigns with proven results.
A love of data and attention to detail - highly organized and analytical.
Experience with Google Analytics and SEO tools (Ahrefs, SEMrush, GSC, etc)
Experience in programming e.g. HTML, JavaScript, highly desirable
Knowledgeable about structured data markups and Video SEO

Excellent written and oral communication skills; fluency in English & Cantonese required; Korean, Japanese or Thai desirable

Ability to thrive in a fast-paced environment and to work independently and within a team.

Ability to learn quickly and adapt to a constantly changing search industry.
Ability to communicate technical information clearly and effectively to non-technical audiences.
Proven history of self-direction, creativity, and ability to meet deadlines.
 Originally posted on Himalayas