Product Marketing Manager - CWT at Carlisle Companies Incorporated

About this role

As the Strategic Marketing Leader for a Carlisle brand, you will develop the marketing strategy in alignment with key sales initiatives to drive engagement and revenue. Your efforts will be focused on leading campaign development and orchestrating execution, providing day-to-day support to facilitate sales’ success, partnering with product management to launch new products, and addressing other customer and sales personnel needs. You will engage with a variety of B2B audiences including architects, consultants, and contractors. Duties and :
Develop and implement brand marketing strategy to support corporate growth and financial goals
Develop and lead execution of annual marketing plans for the brand
Responsible for managing annual spend
Lead brand loyalty programs to drive engagement, increased revenue and generate a return on investment
Generate demand through a broad mix of digital and traditional channels and measure results against key metrics
Coordinate with digital marketing to develop and deploy targeted Account Based Marketing (ABM), SEO, SEM and related digital ad campaigns and ensure effective execution and key metric tracking via relevant dashboards
Support integration of Carlisle brands and products sold into the commercial channel
Establish performance metrics for marketing campaigns and track and report results; analyze and course-correct programs
Support creative development of content for website, email, social media, public relations, traditional and digital advertising, tradeshows, sales aids, published articles and other vehicles as appropriate
Collaborate to identify and evaluate new product opportunities to ensure a robust new product pipeline
Lead the process to commercialize and launch new products
Monitor competitive activity and adjust strategies as appropriate to maximize share growth
Support brand partners with marketing and merchandising programs that drive brand awareness, loyalty, and revenue
Ensure external facing materials are accurate and meet brand standards and positioning
Lead qualitative and/or quantitative voice of customer research to determine needs and identify opportunities
Provide product launch support and collaborate with Product Management on new product planning and
Develop a deep understanding of commercial markets and customers
Expectation to understand, participate in, and support company COS initiatives, with focus on developing a lean mindset.
Other duties as assigned
Required Knowledge/Skills/Abilities:
Self-motivated, well-organized, team player with strong communication skills and a bias for action
A strong collaborator who can drive consensus and articulate program recommendations and trade-offs to senior executives
Deep customer-journey minded approach to digital, social media and website development
Understanding of website metrics, data analysis and reporting tools
Knowledge of software applications including Salesforce, Google Analytics
Strong background in Microsoft Word, Excel, and PowerPoint
Education and Experience:

Required:
Bachelor’s degree in Marketing, Communications, Business or related field
Five (5) years of marketing experience, with demonstrated management experience or equivalent experience in a fast-paced agency setting
Experience and/or aptitude around developing content to support traditional and digital marketing campaigns
Experience assessing and launching sales enablement tools and processes
Experience partnering with business leads and creative teams to deliver quality content and meet deadlines
Demonstrated experience and success with digital demand generation that drives business results



Preferred:
Master’s degree in Marketing, Communications, Business or related field
Experience in the construction industry with builders, contractors and architects


Working Conditions: The incumbent is expected to maintain a dedicated, secure, and ergonomically appropriate home office environment with reliable high-speed internet connectivity. The role requires the ability to work independently with minimal supervision while maintaining regular communication with colleagues and stakeholders via virtual collaboration tools. The position typically operates during standard business hours of Monday – Friday (8am – 5pm), with occasional flexibility required to accommodate meetings across time zones or critical business needs. The employee is expected to comply with all company policies related to data security, confidentiality, and remote work standards. Travel will be required for team meetings, trainings, or company events. Physical Requirements: According to ADA regulations, reasonable accommodation will be provided to enable qualified individuals with disabilities to perform the essential functions of the job. Frequency scale: Occasionally (0–30%) | Frequently (31–60%) | Continuously (61–100%) LIFTING OR CARRYING 1–10 LBS — Occasionally 11–20 LBS — Occasionally 21–40 LBS — Occasionally 41–50 LBS —Occasionally 51 OR MORE LBS — Occasionally PUSHING OR PULLING: 1–40 LBS — Occasionally 41–50 LBS — Occasionally 51 OR MORE LBS — Occasionally OTHER PHYSICAL DEMANDS: BENDING OR STOOPING — Frequently REACHING ABOVE SHOULDER LEVEL — Occasionally DRIVING AUTOMATIC EQUIP. VEHICLES — Occasionally OPERATE MACHINERY OR POWER TOOLS — Occasionally CLIMBING (LADDERS, STAIRS, ETC.) —Occasionally WALKING — Frequently STANDING — Frequently SITTING — Frequently WORKING IN EXTREME TEMPERATURES — Occasionally REPETTIVE MOTION INCLUDING BUT NOT LIMITED TO: WRISTS, HANDS AND/OR FINGERS) — Continuously VISION — Continuously HEARING — Continuously DEXTERITY — Continuously HAND EYE COORDINATION — Continuously At Carlisle, our culture is grounded in a shared commitment to our core values: Start with Safety, Focus on Customers, Act with Integrity, Pursue Excellence, Better Every Day, Drive Innovation, and Deliver Results. These values are not just words — they guide our behaviors, decisions, and actions every day. They are the foundation of our business and the reason for our continued success. We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact . INFORMATION SECURITY ALERT All applicants for careers with Carlisle will be submitted through this site. Carlisle will not extend job offers without prior in-person or visual correspondence and we will not ask you to provide private personal information for a background check prior to extending a job offer. For more information, please review our Privacy policy. Carlisle Companies is a leading manufacturer of building envelope products and solutions that make buildings more energy efficient, durable, and sustainable. We deliver roofing, insulation, waterproofing, and architectural systems for commercial and residential projects using a focus on innovation and continuous improvement to solve today’s challenges. We’re equally committed to our people, prioritizing safety, inclusion, career growth development, tuition assistance, and excellent benefits. With manufacturing, engineering, R&D, and corporate functions across North America and globally, Carlisle offers stability, agility, and opportunity in a performance-driven culture. Do meaningful work and shape the future of building solutions; apply today and come grow with us. Originally posted on Himalayas