Paid Media Creative Strategist (Africa/Europe) at Talent Hackers
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About this role
About the Role: We are hiring a Paid Media Creative Strategist for our client, a digital marketing agency, to support ad concept ideation, creative briefing, and performance analysis across multiple brands. The ideal candidate has 5+ years of strategic marketing and brand development experience, strong copywriting and project management skills, and the ability to work full-time PST hours (EST acceptable). Core Tasks:
Understand customer pain points, desired outcomes, objections, and buying motivations
Identify new creative angles and testing opportunities
Develop hooks, headlines, ad concepts, and messaging directions
Write clear briefs for static ads, videos, and other creative formats
Make sure each brief clearly explains audience, message, concept, and visual direction
Review ad performance and identify patterns across angles, formats, audiences, etc
Understand why a creative may be working or underperforming
Recommend iterations, new concepts, and future tests based on performance
Keep track of what has already been tested to avoid repetitive ideas
Manage multiple brands, briefs, revisions, and deadlines
Collaborate with designers, editors, copywriters, media buyers, and account managers
Stay aware of advertising trends while keeping ideas relevant to each brand
Must Haves:
5+ years of experience in strategic marketing, brand development, and/or management
Strong project management and copy writing / editing skills
Extremely organized, dependable, and proactive in communication
Confident in managing timelines and juggling multiple projects and tasks at once
Excellent (C-level) English communication and project management skills
Ability to work full-time PST aligned (EST acceptable)
Nice to Haves: Background working with ecommerce companies and brands Originally posted on Himalayas