LATAM Sales & Business Development Manager (Contract) at Cricut

About this role

Responsible for driving sales growth, account management, and business development across key Latin American markets, including Argentina, Uruguay, Paraguay and Bolivia. Manage and strengthen relationships with existing distributors, retailers, and strategic partners to achieve sales objectives and expand Cricut 's market presence. Identify, develop, and onboard new distributors, retailers, and commercial partners to accelerate regional expansion and unlock new business opportunities. Oversee sales performance, inventory planning, product availability, and sell-in/sell-out execution to ensure sustainable growth. Collaborate closely with Sales, Marketing, and Operations teams to develop commercial strategies, execute promotional initiatives, and maximize business performance across the assigned territories. Major Activities Communicate with the Sales, Merchandising, and Operations teams to ensure the accurate and timely ordering and transfer of goods to retail partner stores, distribution centers, and eCommerce channels (.com). Partner with the Order Management and EDI teams to ensure purchase orders are processed accurately and on time. Analysis: Collaborate with the Sales team to support promotional activities, and provide sales and inventory analyses to manage discontinued products, minimize markdowns, and maintain service level goals. Cross-Functional Communication: Partner with demand planners, wholesale management, sales, merchandising, operations, and product teams to address inventory-related issues and provide actionable solutions. Order Management: Work closely with the Cricut order processing team to ensure customer purchase orders are executed according to supply chain requirements. Manage and minimize customer chargebacks related to supply chain issues. Inventory Management: Collaborate with the Sales Director, Sales Support, and Inventory Management teams to review and analyze inventory levels of planogram (POG) merchandise. Buying Team Integration: Actively engage with all buying team members to foster a positive, proactive, and collaborative working environment. Merchandising
Works closely with sales, sales support and inventory management teams to ensure inventory levels both support financial objectives and meet in stock goals.
Maintain proper set up and continued SKU maintenance / review of Item and vendor parameters in the Automatic Replenishment system.
Ensure timely and accurate orders and transfers for POG merchandise categories to both stores and DC’s.
Develop and implement necessary unique replenishment tactics on trend or highly seasonal categories / items.
Support efforts to revive or exit troubled or down trending categories
Analysis
Partner with Demand Planners, Sales, and planning teams to review inventory for upcoming sets as well as exiting product and new product.
Monitor and evaluate weekly sales in and sales out trends
Create/Manage sell-through forecasts by product line for Quarter +2 for Mercado Libre 1p and authorized 3p marketplace sellers.
Provide data to the planning team to monitor future inventory receipts vs. financial plan.
Review data with sales/channel teams on key items to ensure support of sales during peak season and promo opportunities.
Documentation
Maintain appropriate documentation of changes made to replenishment parameters to allow thorough review of impact and success of those changes.
Provide weekly update on status of key inventory issues.
Provide updates on key inventory metrics vs. Goals.
Communication
Build and maintain a positive working relationship with sales, marketing and ops and all cross functional teams.
Proactively communicate any SBA inventory issues with Sales/Sales Support to allow for best resolution.
Communicate with retail partners on any issues impacting support of POG product for features or promotions.
Manage vendor performance through appropriate communication involving sales / merchant teams and all inventory managers as necessary.
Systems Usage Demonstrate a working knowledge in Mercado Libre FULFILLMENT, EXCEL, POWER BI. Performance Measures
Support the Sales Goals / Budget
Support gross margin / contribution margin objectives
Reduce overstock and increase inventory productivity
Ensure inventory levels are in support of achieving financial objectives
Metrics Utilized
Fill rate
In-stocks
Inventory turns; stock to sales ratios
Meeting forecasted financial results for approved projects
Chargeback and disputes as a % of Sales
Ontime PO accuracy

Minimum level of formal education: BS in Business, Finance, Retail or related field (or equivalent experience)
Area of study: Business preferred
Experience with Mercado Libre, Fravega, Megatone, OnCity, Carrefour
Special certification or technical skills: High grade in MS Excel/Access abilities
Minimum years experience required: 3 – 5 years of replenishment
Type of experience the job requires: Replenishment experience required
Bilingual in English and Spanish, with strong communication skills in both languages
Other skills and attributes:
Strong analytical and problem-solving skills
Detail-oriented with excellent organizational abilities
Effective communicator across teams and functions
Self-starter with a proactive, “go-getter” mindset
Strong time management and prioritization skills
Confident decision-maker with sound judgment
Cricut ® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time. Let’s make. Originally posted on Himalayas