Director of Brand Marketing, Consumer & Home Services at MarketPro Incorporated

About this role

This is a remote position. MarketPro has been retained by a high-growth, private equity–backed company in the consumer services sector to lead the search for a Director of Brand Marketing. Backed by a top-tier consumer-focused investment firm, the company is executing an aggressive acquisition-led growth strategy , rapidly scaling a portfolio of 18+ established local brands across the U.S. With significant capital investment and a best-in-class performance and analytics infrastructure already in place, the organization is now making a deliberate investment in building a top-tier Brand function . The Role The Director of Brand Marketing will define and execute the brand strategy across a portfolio of local operating brands , ensuring consistent positioning, stronger market differentiation, and measurable impact on demand generation. This leader will operate at both the strategic and execution level —partnering cross-functionally while building scalable systems that translate brand into performance. Key :

Brand Strategy & Positioning
Define and evolve brand architecture and messaging across a multi-brand platform
Develop differentiated positioning that breaks through in highly commoditized markets
Lead annual brand planning aligned to revenue and growth objectives



Local Market Activation
Translate brand strategy into effective, localized execution across diverse markets
Enable field teams with clear frameworks, tools, and creative assets
Ensure consistency while maintaining local relevance and resonance



Media & Investment Strategy
Oversee $10M+ in brand media investment across traditional and digital channels
Partner with analytics teams on media mix modeling (MMM), incrementality testing, and ROMI optimization

Continuously refine channel mix based on evolving consumer behavior



Creative & Content Leadership
Lead creative direction to build trust, emotional connection, and clarity of value
Develop scalable creative systems and asset libraries across brands
Manage agency partners and internal creative resources



Growth & Integration
Support onboarding and integration of newly acquired brands
Ensure continuity of demand while evolving brand positioning post-acquisition
Contribute to employer brand initiatives to support technician recruitment and retention


What Success Looks Like:
Increased branded search, direct traffic, and inbound demand

Improved marketing efficiency (CAC, ROMI, payback)

Stronger local brand equity and customer trust

Reduced reliance on high-cost lead generation channels
A scalable brand system that supports continued acquisition and growth
Requirements The Ideal Candidate: We are seeking a strategic, hands-on brand leader who has successfully operated in multi-location, consumer-facing businesses and understands how to connect brand investment to measurable business outcomes. Required Experience
8–12+ years in brand marketing leadership roles
Proven experience in multi-location, franchise, or distributed service models

Experience managing meaningful media budgets ($10M+) and working with data/analytics teams
Track record of building or evolving brand systems that drive measurable growth
Preferred Industry Backgrounds Strong preference for candidates with experience in:

Home Services (HVAC, plumbing, electrical, restoration, etc.)

Consumer Services (pest control, home improvement, field services, automotive services)

Multi-Location / Franchise Models (retail, fitness, healthcare services, dental/DSO, veterinary)
Private Equity–Backed or High-Growth Platforms
Additional consideration for candidates from: Scrappy consumer/lifestyle brands with experience scaling brand across markets Leadership Profile
Balances creative instinct with analytical rigor

Comfortable operating in a fast-paced, high-growth, PE-backed environment

Able to influence across C-suite, field operators, and agency partners

Brings a builder mindset —capable of creating structure, not just managing it
Thrives in environments that require speed, adaptability, and accountability

Originally posted on Himalayas