Director, Marketing & Communications at WellHive

About this role

Role Summary The Director, Marketing & Communications will build and lead WellHive 's marketing and communications function within Business Operations & Strategy, reporting to the EVP, Business Operations & Strategy. This senior, hands-on leader owns the strategy and execution that drives national adoption and expansion of the WellHive scheduling platform across the current and future clients. The role combines strategic judgment with strong writing and campaign execution, turning validated evidence and customer experiences into clear, credible stories for multiple client stakeholders and healthcare audiences. Key
Develop and own an integrated marketing and communications plan tied to business and customer objectives, with an initial focus on current client adoption and healthcare system engagement
Identify priority audiences, understand their motivations and barriers, and define the desired actions, messages, and channels for each
Build a consistent narrative and audience-specific value propositions showing how WellHive improves scheduling and access for patients, schedulers, operations, and providers
Coordinate communications for national rollout, major releases, and workflow changes, aligned to deployment milestones and the actions stakeholders need to take
Partner with Customer Success to develop ongoing campaigns that reinforce platform use, introduce new capabilities, and support site-level interventions
Equip Network Growth, Commercial Sales, and Partnerships teams with provider value propositions, outreach campaigns, presentations, case studies, and market-specific messaging
Translate validated data, customer feedback, and field experiences into executive narratives, stakeholder updates, and customer-facing materials
Partner with Data & Insights to define campaign measurement, evaluate effectiveness, and refresh tactics based on results
Manage the communications calendar, content standards, review and approval process, and design, content, and campaign production resources
Assess current audiences, materials, and channels, and recommend the staffing, production support, and budget the function needs to scale
Qualifications Required:
7+ years in marketing, strategic communications, or product marketing for complex technology, healthcare, or enterprise services, including experience leading the function
Track record of driving adoption of a product or process across multiple stakeholder groups
Demonstrated campaign execution, from audience strategy through content production and measurement
Excellent writing and executive communication skills, with the ability to produce high-quality work directly
Comfort interpreting data and research and translating it into credible, evidence-based messaging
Ability to work across executives and operational leaders in complex, multi-stakeholder environments
Preferred:
Experience with the Department of Veterans Affairs, VA Community Care, or other federal government or healthcare programs
Experience working with large health systems or in healthcare scheduling and access Background in B2B provider, partner, or sales enablement marketing
Experience building a marketing or communications function and managing a mix of staff and contracted resources
Originally posted on Himalayas