Dealer Sales Representative at Bulmann Dock & Lift
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About this role
About Us Bulmann Dock & Lift is a leading manufacturer of docks, boat lifts, and waterfront systems, proudly building our products in Northern Michigan for over 25 years. We partner with a network of marine dealers and distributors to bring our products to market — and we’ve grown steadily through every economic climate. Position Overview We’re seeking an experienced Dealer Sales Representative / Territory Manager to develop and maintain strong relationships with our marine dealer network. This role focuses on B2B sales — supporting existing dealers, onboarding new ones, and ensuring they have the tools, training, and resources to sell and install our products successfully. Key
Manage and grow a defined dealer sales territory.
Build long-term relationships with current and prospective dealers.
Conduct on-site dealer visits, product demos, and training sessions.
Present and negotiate wholesale pricing, programs, and promotional opportunities.
Monitor dealer performance and identify growth opportunities.
Coordinate with internal teams to ensure smooth order fulfillment and installation support.
Maintain accurate CRM records for all dealer interactions.
Qualifications
2+ years in B2B sales, preferably in the marine, outdoor recreation, or equipment manufacturing industries.
Experience with dealer/distributor account management.
Strong communication, presentation, and relationship-building skills.
Proficient in Microsoft Office Suite (Word, Excel, Outlook, Teams, PowerPoint).
Highly organized with excellent time-management skills.
Mechanical aptitude and familiarity with dock/boat lift systems a plus.
Benefits & Compensation
Competitive base salary + commission
3 health plan options (2 FREE for employees) plus dental, vision, life, disability, EAP, and supplemental coverage.
Paid vacation and company holidays.
Retirement plan with 3% company match.
Annual stake-in-the-outcome bonus program based on company performance.
Apply Today Join a manufacturer that values long-term dealer partnerships and rewards its team for driving collective success. Originally posted on Himalayas