Job detail for CEO

With PUUR. GGZ, we are building a client record system that is different from the standard: simple, user-friendly, and built around the work of the practitioner. Our first client, BuurtzorgT, is enthusiastic — and we want to build on that enthusiasm to establish a recognizable position in the mental healthcare (GGZ) market.

We treat PUUR. GGZ deliberately as a start-up within Ecare: this provides maximum agility, with the support of a professional organization behind us. Our ambition: in ten years, PUUR. GGZ will be at least as large as our elderly care division — a second foundation alongside the first.

The team currently consists of a product owner and four developers. AI plays a major role in this: we use it to develop and test, it is integrated into our product, and we use it strategically for our market outreach.

What will you do?

• You will hold discussions with executives and practitioners in the mental healthcare sector, focusing on content and vision.

• You will expand our market position: from the first enthusiastic client to a recognizable player in the mental healthcare sector.

• You will discuss signals and wishes from the market intensively with the product owner to determine together what this means for the product vision and backlog.

• You will work from a value-driven mindset: we only build what adds value for our clients. This requires focus and sharp choices.

• You will primarily be out in the field: the management of the development team lies with the product owner; you gather what the market needs and sell the vision of PUUR. — not a custom-made record system.

What we will manage together

We make growth measurable. In the first hundred days, you will establish the baseline: where we stand today in each of the areas below. After that, we will follow four lines.

Market and client base

• Number of new mental healthcare organizations on PUUR. per year, with a growth path toward the ten-year ambition.

• Converting BuurtzorgT as a reference into two to three comparable reference clients within eighteen months. (definition of "comparable" — size, culture, or willingness to provide references — not yet finalized; open point from Ronald)

• Visibility and brand awareness in the mental healthcare sector: from an unknown player to a recognized name among executives in the segment.

Client satisfaction and usage

• The positive pNPS trend in the mental healthcare sector continues — under your approach, the curve becomes steeper.

• Forty percent less administrative time for practitioners — the goal our client sets themselves, and the hard benchmark with which you convince new executives.

Commercial adoption

• Adoption of AI functionality (scribe, speech-to-text, summaries) among active practitioners — practitioners are already asking for this themselves; you ensure that new clients see and use this.

• You position PUUR. GGZ commercially as a compliant and future-proof product (quality statute GGZ, ZPM) — the substantive assurance of this lies with the development team and the product owner.

Financial

• ARR growth of PUUR. GGZ year over year, with a dedicated scenario for year one, two, and three.

• A well-founded investment proposal per quarter: every euro you request can be traced back to one of the goals above.

Collaboration with Ecare

You report to the Ecare management board, with the freedom and ownership of an entrepreneur — without bearing financial risk yourself. The title reflects the ambition level and span of control of the role, not ownership of a separate company.

Everything we invest in the growth of the mental healthcare division, we cannot invest in elderly care — therefore, every choice must be explainable. Support from the board is there; freeing up resources requires a well-founded plan.

What makes this role interesting

• You are building a second foundation for Ecare, alongside elderly care — with plenty of room to shape it yourself.

• You work with maximum ownership within an organization that supports you, rather than limiting you.

• You work closely with an experienced product owner and a tight-knit development team.

• You are building on a product that our first client, BuurtzorgT, is already enthusiastic about.

We believe you will be successful if you possess the following qualities:

• You have demonstrable experience in independently building a market, product line, or business unit — for example, your own company (or business unit) that still exists or was successfully sold.

• You have experience in a B2B environment, preferably at the intersection of commerce, IT, and a quality- or non-profit-driven sector (such as healthcare, education, or government).

• Experience in pharmaceuticals — for example, as a territory manager or regional manager — is also relevant.

• You are comfortable with the dynamics of a start-up within an existing organization: pace, ownership, and managing for results.

• You easily build relationships at the executive level and communicate convincingly with experienced practitioners and directors — powers of persuasion weigh more heavily than educational level.

• You discuss market signals intensively with the product owner, rather than making product decisions yourself.

• Knowledge of the mental healthcare sector is a plus, not a requirement.

• You make decisions even without having all the information, and you are comfortable accounting for them.

What we have to offer

• A role with maximum space and ownership: your business, our support.

• 40 hours per week, based in Enschede.

• Salary up to € 5.900 gross per month (at 40 hours), with a bonus scheme based on sufficient results (to be determined) — on-target towards € 100.000 per year.

• Car, laptop, and training budget.

• A professional organization as a home base, with an involved management team.

• A product that our first client is already enthusiastic about — as a starting point, not an end point.

About Ecare

Ecare develops PUUR., software that supports healthcare professionals in elderly care and mental healthcare in their daily work. We stand for smart, simple solutions that truly move the healthcare sector forward. With us, you don't just work on software, but also on a better future for healthcare professionals and clients. We believe in a responsibly simple way of organizing care: no top-down approach, but placing responsibility where it belongs — with the caregiver. At Ecare, we have a 4-day workweek (32 hours is the base, more hours are negotiable). We do everything for the professionals in healthcare, with a bold, energetic, and independent team of diverse types. We all identify with our core values: connecting, progressive, and reliable.

Applying

Do you recognize yourself in this story and do you want to help shape PUUR. GGZ? Please contact Pieter-Bas van Vliet via pieterbas.vanvliet@ecare.nl or call/text 06 18 237 156. We would love to meet you.

A message for recruiters: we understand that you would like to get in touch with us; we know ourselves how great Ecare is. However, we are not looking for external help to fill this position, so you can save yourself the effort and you do not need to call us :) Do you think you fit in with us? We would love to hear from you!