Job detail for Digital Media Sales & Account Manager

Become a Digital Media Sales & Account Manager (m/f) at Carwow in Munich.

Important: This role has a clear sales focus.

This means: You will sell our digital media products YouTube, Meta, and Data to automotive manufacturers, partners, and media agencies, and manage campaigns from booking to delivery.

Not quite sure if this position is right for you? Apply and let's find out together.

Our Mission

Carwow is Europe's leading platform for changing cars. We are changing how people buy, sell, and lease cars. With technology, media, and automotive expertise, we have evolved from a pure review platform into one of the largest online marketplaces.

Our reach goes far beyond our own platform: 10 million YouTube subscribers and more than 350 million online readers per year across the group. It is precisely this reach and our data that we are now making available to advertising clients outside of Carwow as well.

Your Impact @ Carwow

You will expand the Digital Media, Audiences, and Data pillar within the German OEM & Media team. Our Brand Partnerships Managers sell retail media on the platform. You will ensure that Carwow is firmly established in agency media plans.

To do this, you have three products in your portfolio. You will bundle them into packages that fit the partners' goals and combine them with our retail media offering to create a seamless media story leading up to the purchase. In this way, a still-young revenue stream will grow into a solid pillar, and you will help shape it from the very beginning.

YouTube: Video campaigns in the Carwow environment and with Carwow target groups, from awareness to click

Meta: Campaigns on Facebook and Instagram, targeted at people who are demonstrably looking for a car right now

Data: Data consulting based on Carwow data, combined with our understanding of the German automotive market

And new products: Further formats and ideas that we are currently developing. You will contribute what customers and agencies need and introduce new products to the market.

Your Tasks as Digital Media Sales & Account Manager (m/f)

• You are responsible for revenue from YouTube, Meta, and Data in the German market and are actively expanding it (this is exactly where you need a "hunter mentality" in sales)

• You are the primary contact person for the automotive manufacturers' media agencies, from large networks to specialized firms, and you are familiar with their planning, purchasing, and strategy

• Together with our Brand Partnerships Managers, you will win over the marketing and media managers of OEMs for our digital products

• You will respond to briefings with media plans and proposals that can be measured against customer KPIs, and you will convince them with strong pitches

• You will bring won campaigns into the booking process: proposal, order, handover to Media Operations, and coordination of assets, runtimes, and tracking

• You will manage ongoing campaigns together with Media Operations, optimize them for agreed-upon KPIs, interpret reports for customers, and turn good results into follow-up bookings and annual agreements

• You will work with Product, Analytics, and Media Operations to further develop our offerings and provide feedback on what agencies really need

... and you will maintain your pipeline and forecast so that we can rely on it together

Your Profile

Note: No one meets 100% of the requirements. If you strongly identify with the role and are excited about high-quality media sales, we still look forward to your application. Because we want to grow together with you.

• You have several years of experience in digital media sales, for example at a marketer, publisher, platform, or on the agency side

• You know the German agency landscape and ideally have a solid network within the agencies

• You have set up and managed digital campaigns yourself, ideally in DV360 (YouTube) and the Meta Ads Manager, and you speak about CPM, reach, and conversion as confidently as you do about brand goals

• You enjoy working with data and can turn numbers into a story that a customer understands and buys

• You present complex issues in a target-group-oriented and convincing manner, to planners as well as to marketing management

• You work in a structured and reliable manner, even when multiple proposals and bookings are running simultaneously

• You speak native-level German and have business-fluent English

Gasoline in your blood is not a must, but curiosity about the automotive industry is.

Our Interview Process

• Talent Screen (by phone) with our recruiting team - approx. 30 minutes

• Video interview (online) with the department - approx. 30 minutes

• Case study (on-site) with the department - approx. 60 minutes

• Final Values & Team Fit (on-site or online) if possible following your case study - approx. 30 minutes

And what's in it for you?

With us, you will find an innovative, diverse, and relaxed work environment in the heart of Munich. In addition:

• A competitive salary package with a variable component

• 28 days of vacation, which increases to up to 35 days with length of service, plus special leave for moving, weddings, and more

• Hybrid working (3 days in the office, 2 days home office, for which you receive an additional budget of 500 euros for equipment)

• A subsidy for company pension schemes

• A discounted membership at the Urban Sports Club

• ... as well as an honest work-life balance

Diversity and inclusion are firmly anchored in our corporate culture. We welcome every application and make our decisions fairly, transparently, and exclusively based on skills, experience, and potential.