Job detail for Sr. Spclst, Marketing

Job Description

The Poultry Marketing Lead is responsible for the initiation, development, implementation, design, and control of marketing plans, promotional distribution materials, and the development of advertising campaigns, with the goal of successfully promoting and distributing products or franchises in the Region, following the guidelines and programs of the Headquarters.

It also involves providing support and advice to the Poultry Business Unit Manager regarding the marketing and distribution of products in their portfolio, which entails involvement in matters related to sales, coordination, and dissemination of strategies for the products or franchises under their responsibility, exercising leadership with the sales team, and participating in key decisions for the Unit.

• Participate in the implementation of strategies and plans for their product portfolio by providing and analyzing relevant information, monitoring the performance of assigned brands/products, recommending actions, and collaborating on assigned projects.
• Responsible for the business results (Sales and Product Contribution) of the products and/or franchises under their responsibility, as well as ensuring logistical supply to their distributor clients.
• Identify priorities, weaknesses, and opportunities for distribution and advertising within the Region, developing marketing plans and strategies for the products, as well as ensuring their correct implementation and execution.
• Coordinate market research, customer needs and satisfaction, as well as the development of preventive measures and competitor analysis.
• Coordinate with the Regulatory Affairs department with the goal of aligning global and regional strategies.
• Prepare and implement promotional campaigns and new product launches using the respective marketing channels and following the standards and guidance of the Headquarters. Supervise, as closely as possible, the effective implementation of the various established campaigns.
• Develop and obtain approval for medium- and long-term product strategies, which will contribute to the achievement of corporate objectives regarding sales volume and profitability growth.
• Establish and obtain approval from the Business Unit Management for annual objectives including: sales volume, market share, profitability of assigned brands, and communication budgets.
• Develop and obtain Management approval for brand activities that will cover: distribution objectives, media plans, merchandising plans, media production, sponsorship events, market research, and new product development plans.
• Establish and control quality and consistency standards regarding product, packaging, price positioning, advertising, and general communications.

The Marketing Lead is also responsible for maintaining periodic control of the investment budget in the various areas of their management: promotional material, strategic information, sponsorships, market research, new product introductions, and other related accounts.

Required Skills:

Adaptability, Agile Methodology, Animal Health Sales, Creative Campaign Development, Interpersonal Relationships, Marketing Budget Management, Marketing Data Analysis, Marketing Strategy Implementation, Market Research, Pricing Strategies, Product Lifecycle Management (PLM), Project Management, Strategic Planning, Strategic Thinking, Technology Product Management

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

No Travel Required

Flexible Work Arrangements:

Hybrid

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

NA

Job Posting End Date:

10/7/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.