Job detail for Performance Marketing Lead

About the Role We have an exciting opportunity for an experienced and commercially-minded Performance Marketing Lead to join our Digital and Content team, reporting to the Head of Performance Marketing. As part of a matrix team of specialists across the Client Directorate, you will play a pivotal role in shaping and delivering integrated performance marketing strategies that drive commercial growth, increase brand consideration, and generate high-quality leads. Working closely with brand, campaign, digital, martech and web teams, you'll lead the development, execution and optimisation of multi-channel performance marketing activity. This is a highly visible role where you'll influence strategic direction, champion innovation and ensure our media investment delivers measurable business impact while supporting outstanding client outcomes. What You'll Be Doing Lead the development and delivery of integrated performance marketing strategies that drive engagement, consideration and lead generation. Translate business objectives into full-funnel media plans, working closely with agencies, channel specialists and internal stakeholders. Lead all aspects of the planning, execution and optimisation of performance marketing campaigns across Paid Search, Display, Native, Online Video, Social Media and SEO/GEO. Partner with brand and campaign teams to deliver cohesive, through-the-line marketing activity. Drive continual improvement and innovation by identifying new media opportunities, technologies and approaches to support business growth. Collaborate with martech and web teams to optimise digital customer journeys, personalisation and conversion performance. Analyse campaign performance and provide actionable insights using data from platforms such as Google Analytics, ad tech solutions and Salesforce. Develop audience strategies and leverage first-party data to improve targeting, performance and customer experiences. Manage agency relationships and ensure campaigns are delivered to the highest standards. Build strong relationships across the business, aligning stakeholders around objectives, KPIs and measurement frameworks. Lead, mentor and develop a high-performing team, encouraging a culture of collaboration, accountability and continuous improvement. Ensure all marketing activity operates within regulatory requirements and delivers positive outcomes for customers. About You We're looking for a strategic and data-driven performance marketing professional with a proven track record of delivering commercial growth through integrated digital marketing campaigns. You'll be equally comfortable shaping long-term strategy and rolling up your sleeves to optimise campaign performance, while building strong relationships across a complex stakeholder landscape. Demonstrating leadership qualities, you'll bring strong commercial awareness, a collaborative approach and a passion for innovation in digital marketing. Essential Criteria Proven experience developing and delivering integrated paid media strategies across channels including Paid Search, Social, Display and Online Video. Strong expertise in performance marketing analytics, reporting and optimisation, with hands-on experience using tools such as Google Analytics, Google Ads and Meta Ads Manager. Demonstrated experience leading and developing teams, managing agency partners and influencing senior stakeholders across multiple business areas. Strong commercial acumen with the ability to translate business objectives into measurable marketing outcomes, supported by robust measurement and attribution frameworks. Desirable Criteria Google Marketing Platform or Google Ads certifications. Experience with customer data platforms (CDPs), first-party data activation, customer journey orchestration and personalisation strategies.