Job detail for Marketing Manager (m/f/d)

MAOMAO is a fast-growing online supermarket for Asian food, combining e-commerce with content, community and social commerce.
We don't just sell products. We introduce people to new foods, brands, trends and cultures through TikTok, Instagram, livestreams, TikTok Shop, our online shop and our own products.
As MAOMAO continues to grow, we're looking for a Marketing Manager (m/f/d) who wants to take real ownership and help shape the next stage of our marketing.
Aufgaben
What You'll Do
Campaigns & Product Launches
You will plan and coordinate marketing campaigns, promotions, product launches and livestreams from idea to execution.
This includes:

developing campaign and launch plans
creating timelines, and deadlines
coordinating content and communication across our channels
making sure everyone involved knows what needs to happen and when
keeping projects moving and following up on deliverables
identifying problems and dependencies early
reviewing results and turning learnings into better future campaigns

We are looking for someone who thinks beyond individual tasks and takes responsibility for making the overall project work.
TikTok Shop & Social Commerce
Social commerce is an important part of MAOMAO and an area we want to continue developing.
You will work on:

TikTok Shop campaigns and promotions
Seller Center and campaign management
livestream campaigns and activations
product and promotional planning
coordination with TikTok and external partners
identifying and testing new opportunities in social commerce

Experience with TikTok Shop is a plus, but not a requirement. Curiosity and the ability to learn quickly matter just as much.
Marketing & Content
You will work with our team to develop campaigns and content around Asian food, products, trends and culture.
You will help decide:

which products and topics we should focus on
how we communicate them to our audience
which content formats and channels make sense
how campaigns connect across TikTok, Instagram, our online shop, email and other channels

We want someone who doesn't just create marketing, but increasingly understands why something works and how we can make it better.
Team & Project Coordination
Good ideas only matter if they get executed.
You will help coordinate marketing projects across the team, keep track of priorities and deadlines and make sure projects move forward.
Depending on your experience, you may also:

coordinate within the marketing team
improve workflows and processes
support and guide other team members
take responsibility for larger marketing initiatives
help shape marketing priorities together with the founders

There is room to take on more leadership responsibility as both you and MAOMAO grow.
Your Role Can Grow With You
We don't expect one person to be an expert in every area of marketing.
Depending on your experience, strengths and interests, you can gradually take on additional responsibility in areas such as:
Performance & KPIs
Analyzing campaign performance, defining measurable goals and using data to improve marketing decisions.
Marketing Budgets
Managing defined budgets and deciding how resources should be allocated across campaigns and channels.
CRM & Email Marketing
Developing how we communicate with existing customers and improve retention.
What Ownership Means at MAOMAO
Ownership is one of the most important parts of how we work.
It doesn't mean working endless hours or having all the answers.
It means thinking beyond the individual task.
If we are launching a new product in four weeks, we don't want someone who simply waits for a list of things to do.
We want someone who thinks:
What are we trying to achieve? What needs to happen? Which channels should we use? What content do we need? Who owns what? What are the deadlines? What are we missing? What could go wrong? And how will we know whether it worked?
Just as importantly, we value people who think in solutions, not only in problems .
Pointing out that something is not working is useful. But we expect you to go one step further:
What can we do about it? What are the options? What can we test now? What is the fastest reasonable next step?
You should be willing to make informed decisions, experiment, learn from results and iterate quickly rather than waiting for a perfect answer.
Not every idea will work. That is okay.
What matters is that we learn fast, adjust fast and keep moving.
The mindset we're looking for is:
“Here is the problem. Here are the options. Here is what I recommend we try next.”
Qualifikation
Who We're Looking For
We're open to candidates with different backgrounds and levels of experience, but we're looking for someone who has already gained meaningful hands-on marketing experience and is ready to take ownership.
You should:

have at least 2 years of relevant experience in marketing, e-commerce, social media, content, campaign management or a related field
have fluent German skills (C1 or native-level) , as you will be developing marketing for a predominantly German-speaking audience
have strong working proficiency in English
be highly organized, reliable and proactive
take initiative and think ahead
be able to turn ideas into structured plans and execution
communicate clearly and follow through
feel comfortable taking responsibility for outcomes
think in solutions rather than simply escalating problems
be willing to experiment, test and iterate quickly
be comfortable making decisions even when not every answer is obvious
have a strong interest in e-commerce, social media and social commerce
be comfortable working with data, KPIs and budgets
enjoy working in a fast-moving environment
be hands-on when needed
learn quickly and actively look for ways to improve

Experience in e-commerce, TikTok, TikTok Shop, social media, CRM, performance marketing or campaign management is a plus.
Chinese language skills are a plus but they are NOT a requirement.
Benefits
Benefits
What we offer

A central marketing role with a high level of ownership and room to shape how we work
Direct collaboration with the founders
Founders with backgrounds in venture capital and e-commerce
An existing marketing and content team to work with
Our own office, warehouse and content setup in Berlin
Short decision-making paths and the freedom to actually implement ideas
Plenty of room to experiment, test new formats and iterate quickly
The opportunity to work at the intersection of e-commerce, social media, TikTok Shop, livestreaming and brand building
The opportunity to shape campaigns and launches from idea to execution instead of owning only one small part of the process
Clear professional and personal development opportunities, including the potential to take on more leadership responsibility
A young, international team with a lot of passion and team spirit
Employee discount across our assortment

Interested?
Send us your CV and a short introduction telling us why you want to join MAOMAO and what excites you about this role.
We'd also like you to answer one question:
Tell us about a marketing campaign, project or experiment you took ownership of. What was your goal, what did you do, and what was the result?
It doesn't have to be a huge campaign or a perfect success. We're interested in how you think, how you approach problems and what you learn from the things you try.
One last thing: We don't mind if you use AI to help with your application – we use AI too. But if your application could be sent to 50 other companies by simply replacing the company name, it's probably not for us. Show us why MAOMAO, and show us how you think.
If you want to take ownership, move fast and help us grow a category that has been treated as a niche for far too long, we'd love to hear from you.
Maybe you're the Sriracha to our noodle soup. 🌶️🍜
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