Job detail for Employer Branding Analyst

Company Description

Experian is a global data and technology company that powers opportunities for people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, and others. Experian invests in people and new advanced technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.

Our uniqueness is valuing yours. Experian’s people-centric, inclusive, and purpose-driven culture is recognized by numerous awards—including World’s Best Workplaces™ 2025 (Fortune’s Top 25 global) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an equal opportunity employer and promotes affirmative action.

Job Description

We are looking for a Senior Employer Branding Analyst to lead strategic initiatives in employer branding, talent attraction, and candidate experience, strengthening the company's positioning.

This position will be responsible for developing and executing integrated Employer Branding strategies, working in partnership with Talent Acquisition, Communications, Marketing, Diversity & Inclusion, Human Resources, and business leadership. The professional will play a fundamental role in building attraction campaigns, strengthening the Employee Value Proposition (EVP), and developing initiatives that increase talent engagement and the quality of the candidate experience.

We are looking for someone with a strategic vision, strong execution capability, excellent communication skills, a consultative profile, and the ability to manage multiple projects and stakeholders in a dynamic, global environment.

• Develop and implement the Employer Branding strategy, aligned with business priorities, market trends, competition, and best practices.
• Support the evolution and activation of the EVP, ensuring consistency of messaging for internal and external audiences.
• Develop and execute attraction campaigns for strategic populations, critical roles, and priority business areas, with a focus on diverse and specialized talent.
• Use market data to guide attraction decisions.
• Develop storytelling campaigns and ensure consistency of the employer brand narrative (culture, career, diversity, and employee experience).
• Monitor candidate experience indicators and propose continuous improvements, ensuring alignment with the company's value proposition.
• Support the onboarding process, ensuring a consistent transition from candidate to employee experience.
• Plan and execute attraction events—career fairs, university programs, and networking actions—in in-person, hybrid, and virtual formats.
• Develop relationships with universities, professional communities, and talent groups.
• Work with D&I to expand the representation of the employer brand, ensuring that campaigns and communications reflect inclusive practices and the company culture.
• Track Employer Branding and Recruitment Marketing indicators (engagement, reach, conversion, and campaign performance), generating data-driven recommendations.
• Monitor the employer brand reputation on platforms like Glassdoor, identifying opportunities for improvement based on feedback and reviews.
• Act as a strategic partner to TA, HR, Communications, Marketing, and business leadership, managing multiple projects with quality and on time.
• Support the local implementation of global Employer Branding and Talent Attraction initiatives.

Qualifications

• Higher education degree in Marketing, Communications, Administration, Human Resources, or related fields.
• Previous experience in Employer Branding, Recruitment Marketing, Communications, Marketing, or related areas, including project and campaign management.
• Ability to influence stakeholders at different organizational levels.
• Analytical and data-driven profile.
• Advanced or fluent English for interaction with global teams and leadership.
• Ability to work autonomously in dynamic and cross-functional environments.

Additional Information

This is an affirmative position for women, as part of our commitment to advancing gender equity in the workplace.

Serasa Experian invests in female leadership and has a partnership with the TODAS Group. Furthermore, we adhere to the 'Elas Lideram 2030' (Women Lead 2030) movement, and we have joined UN Women to reduce gender inequality by 2030!!

We also have the Women in Experian group, which seeks to improve gender equity for women by creating development opportunities, different perspectives, skills, among others.

Come be part of this transformation!

If you do not identify with this group, we invite you to explore other opportunities on our careers page. We have several vacancies that may connect with your profile and interests.

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