Job detail for Digital Insights Analyst

About the Role Are you passionate about understanding what drives digital behaviour and using insight to influence meaningful change? We're looking for a Digital Insights Analyst to help shape how we measure, understand and optimise digital experiences across our customer and adviser journeys. This is a fantastic opportunity to work across a broad digital landscape, turning data into actionable insight that improves customer engagement, supports strategic decision-making and drives commercial outcomes. You'll collaborate with a variety of colleagues across Marketing, Digital, Technology and Customer teams, playing a key role in building a more insight-led and data-informed organisation. You will be responsible for digital measurement, performance reporting, and insight generation. You will help find opportunities to enhance customer experiences, improve engagement, and maximise the value of our digital channels. What You'll Be Doing Delivering insight and performance analysis across websites, digital channels, mobile applications and customer communications. Developing and maintaining measurement frameworks that support business, marketing and customer objectives. Analysing customer journeys and behavioural data to identify trends, opportunities and areas for optimisation. Creating dashboards, reporting and visualisations that support business decision-making and performance tracking. Measuring the effectiveness of campaigns, engagement activity and digital initiatives, translating findings into practical recommendations. Working closely with Marketing, Digital, Technology and Customer teams to improve digital performance and develop a culture of evidence-based decision making. About You You'll enjoy using data to uncover insights, solve problems and influence better business decisions. Curious, analytical and commercially aware, you'll be comfortable translating complex information into clear recommendations that create value for both customers and the business. You'll thrive in a collaborative environment, building strong relationships across different teams and using insight to help shape priorities, improve performance and support continuous improvement. Essential Criteria Experience within digital analytics, marketing analytics, customer insight or a similar analytical role. Strong experience using digital analytics platforms such as Google Analytics 4, Adobe Analytics or equivalent tools. Experience analysing customer behaviour, digital journeys and engagement performance to generate actionable insights. Experience creating dashboards and reporting using tools such as Power BI, Tableau or Looker Studio. Experience measuring digital, CRM, email or marketing performance and making evidence-based recommendations. Desirable Criteria Experience using SQL to query, analyse or manipulate data. Experience with experimentation, A/B testing or conversion rate optimisation methodologies. Experience with Salesforce Marketing Cloud, customer data platforms or similar technologies. Experience implementing digital tracking, tagging or measurement requirements. Experience working within a regulated industry such as Financial Services. Familiarity with Agile delivery environments.