Job detail for Data Analyst

Company Description

Ubisoft is a world leader in video games, with teams spread across the globe creating original and memorable gaming experiences, from Assassin’s Creed to Rainbow Six, Just Dance, and many more. We believe that diverse perspectives help both players and teams progress. If you are passionate about innovation and want to push the boundaries of entertainment, join our adventure and help us create the unknown!

Job Description

The Data Analyst, specializing in audience analysis, will be the primary analytical lead for several major game franchises; they will be responsible for collecting and analyzing customer data across their portfolio and answering all types of analytical questions posed by business and marketing stakeholders. Working closely with production and marketing teams, you will provide clear insights into consumer behavior, formulate strategic recommendations, and support audience-focused projects throughout a game’s lifecycle, whether it concerns acquisition, retention, brand reach, and more. You will play a key role in decision-making, transforming data into actionable guidance that will directly influence how teams interact with their players.

WHAT YOU WILL DO

Analysis

• Create, manage, and disseminate data and insights using analytical tools (SQL, Python)
• Analyze customer data to gain knowledge, generate insights, create value, and support decision-making
• Design and develop player clustering models to define and refine audience profiles throughout the game lifecycle
• Maintain and update audience segmentations to ensure their relevance as player behaviors and business contexts evolve
• Support brand reach strategies by identifying audience overlaps between games and player migration trends
• Identify audience segmentation levers, monitor their evolution, and their impact on the company’s Key Performance Indicators (KPIs)
• Apply various visualization techniques and design the content and presentation of data visuals

Project Management and Collaboration

• Take charge of end-to-end analytical projects: define scope, plan, execute, and deliver, ensuring stakeholders remain aligned throughout the process
• Track project progress, communicate status updates, and manage priorities across multiple workstreams conducted simultaneously
• Translate business questions and challenges raised by stakeholders into audience analysis projects
• Act as the primary point of contact for stakeholder teams; understand brand and marketing objectives as well as major initiatives; determine the most relevant methodology to meet needs; provide relevant insights
• Organize meetings and coordinate various stakeholders (finance, research, marketing, etc.)
• Work closely with CRM and media teams, understand their technical environment and constraints, and propose an approach adapted to their operational needs
• Provide strategic audience recommendations to stakeholders

Qualifications

WHAT YOU WILL BRING TO THE TEAM

• Master’s degree (MA/MBA) preferred, in marketing, marketing research, statistics, or econometrics
• At least 2 years of experience as a Data Analyst
• Proficiency in SQL and Python for data analysis
• Experience with clustering and segmentation methods (k-means, hierarchical clustering, RFM, or equivalent)
• Strong project management skills: ability to track multiple workstreams, manage timelines, and communicate progress clearly
• Strong analytical and synthesis skills; ability to analyze raw data, draw conclusions, and formulate strategic and actionable recommendations
• Strong quantitative skills and experience using scientific analysis methods and quantitative analysis techniques
• Experience working with "lakehouse" data platforms (Databricks, Snowflake, or equivalent) is an asset
• Proactivity and creativity in data processing
• Proven experience in presenting complex qualitative and quantitative data in a clear and compelling manner
• Innate curiosity and an analytical mindset; ability to challenge assumptions
• Excellent written and verbal communication skills