Job detail for Product Marketing Analyst III

Company Description

Experian is a global data and technology company that powers opportunities for people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and new advanced technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.

Our uniqueness is valuing yours. Experian's people-centric, inclusive, and purpose-driven culture is recognized by numerous awards — including World’s Best Workplaces™ 2025 (Fortune's Top 25 global) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an equal opportunity and affirmative action employer.

Job Description

Senior Product Marketing Analyst

We are looking for someone to act as a Senior Product Marketing Analyst, connecting product, market, customers, and commercial strategy. This position will play an important role in building the Go-to-Market strategy, positioning, and evolution of our solutions, working closely with Product, Sales, Marketing, and Experian's global teams.

We are looking for someone with a strategic mindset, analytical capacity, and the autonomy to navigate complex products and contexts, transform technical topics into clear value propositions, and help different audiences understand why our solutions are relevant to their businesses.

Main :

In their day-to-day, this person will be responsible for deepening the understanding of our products, markets, and customers, transforming technical knowledge into narratives, positioning, and messaging relevant to different audiences, from more technical audiences to executives and decision-makers.

They will also play an active role in building and executing Go-to-Market strategies, supporting launches, product evolutions, and growth initiatives. This includes understanding priority segments, main pain points, and use cases, building value propositions, defining messaging, and coordinating actions with different areas of the company.

Among the main are:

• Build and evolve positioning, value proposition, messaging, and narratives for products and solutions;

• Develop Go-to-Market strategies for launches, new features, and strategic initiatives;

• Create Sales Enablement materials and initiatives, such as pitches, presentations, battlecards, playbooks, and training for sales teams;

• Monitor market trends, competitive movements, and customer needs, transforming information into insights and recommendations for the business;

• Work alongside Product teams, bringing the perspective of the market, customers, and competition to contribute to discussions about strategy and roadmap;

• Support discussions related to pricing, packaging, monetization, and business case construction;

• Work with business indicators, adoption, pipeline, conversion, and performance to evaluate initiatives and guide decisions;

• Conduct alignment with different stakeholders, connecting Product, Marketing, Sales, and other involved areas;

• Interact with Experian's global teams, understanding strategies and products developed globally and adapting positioning, offerings, and Go-to-Market for the reality of the Brazilian market;

• Explore the use of Artificial Intelligence to increase productivity, generate insights, accelerate analysis, and strengthen Product Marketing strategies.

What we are looking for:

We are looking for someone who has experience with Product Marketing, preferably in B2B companies and in environments with more technically complex products.

It is important to have the ability to understand complex solutions and translate them into simple, relevant, and business-value-oriented language. We also expect someone comfortable working with different stakeholders, capable of building relationships, influencing decisions, and defending recommendations with clarity and evidence.

For this position, we consider the following especially important:

• Experience with positioning, value proposition, Go-to-Market, and product launches;

• Excellent communication, storytelling, and executive presentation building skills;

• Market vision and the ability to transform data, research, and competitive information into recommendations;

• Analytical capacity and results-orientation;

• Organization and ability to manage different fronts and priorities simultaneously;

• Autonomy, sense of ownership, and the ability to move forward even in contexts of greater ambiguity;

• Advanced English, with confidence to participate in meetings, discussions, and presentations with international teams;

• Interest and familiarity with Artificial Intelligence tools applied to work.

What can make a difference:

It will be a plus to have experience with data, technology, credit, analytics, SaaS products, or complex B2B solutions, as well as experience working with global structures or adapting international strategies for local markets.

More than someone who executes Marketing materials, we are looking for a person who can deeply understand the business, build a point of view, and influence decisions. Someone capable of connecting what the market needs, what our customers value, what our products deliver, and how we can better communicate and capture that value.

Qualifications

Qualifications

• Product marketing strategy
• Sales Enablement
• Competitor analysis
• Business strategy
• Technical products

Additional Information

Serasa Experian is much more than you imagine. With the purpose of creating a better future, expanding opportunities for people and businesses, in Brazil we are more than 4,000 people working in diverse teams and specialties. Here, each knowledge and diversity complements each other and you can work on what you love most. We are committed to building an inclusive culture and an environment in which people can balance their career with their personal commitments and interests, valuing well-being.

We are very dedicated to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is recognized externally through various market certifications: we were awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, in addition to being recognized as one of the best companies for young professionals and having a 4.6 rating on Glassdoor. Each recognition indicates that we are on the right path, providing an increasingly better work environment for our talent.

Experian Careers - Creating a better tomorrow together

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