Job detail for Head of Marketing & Lead Generation

Who are we?
moka.care is a mental health solution for companies, with one mission in mind: nurturing healthy minds to foster healthy organizations.
We guide employees through individual and group therapy or coaching sessions.
Alongside we help HR teams to take care of their employees’ mental health on a daily basis.
Where we are currently: Since our creation in December 2019, more than 400 companies (L'Oreal, Spendesk, Qonto, Engie, Castalie, etc.) have joined moka.care , and we now have over 300,000 employees covered in France but also throughout the world!
We have raised 17,5 million euros and are 70 to help companies improve their mental well-being.
What we believe in? Excellence in care is our obsession.
Culture is not nice words we put on the walls, we have defined 4 tangible values to make this culture live: Team Play, Optimism, Ownership & Agility.
Why do we need you?
Moka.Care has built strong foundations in a rapidly evolving market. We are now looking for a marketing leader who can scale our growth and pipeline generation efforts, strengthen our commercial execution, improve go-to-market effectiveness and continue building a leading brand for HR and People teams.
Reporting to Guillaume d’Ayguesvives, co-founder, you will own Moka.Care’s global marketing strategy with a strong focus on pipeline generation, revenue impact and commercial performance.
You will lead a team of 8 people organized across three main areas:

Brand, Awareness & Customer Enablement, led by a Brand & Product Marketing Lead
Lead Generation, Content & Sales Enablement
BDR Team , led by a BDR Team Lead

You will also work closely with the Revenue Operations team to ensure strong alignment between marketing performance, pipeline generation and revenue outcomes.
This role is designed for a performance-oriented marketing leader who combines strategic vision with operational excellence , and who knows how to build scalable growth systems in B2B environments .
What will you do?



Lead a high-performing marketing organization

Provide clear direction, prioritization and performance management across the team
Coach and develop managers and senior contributors
Stay closely involved in execution, funnel performance and operational priorities
Strengthen collaboration across Marketing, Sales, Customer, Product, Tech and Revenue Operations teams

Lead Moka.Care’s growth and pipeline generation

Define Moka.Care’s growth and lead generation priorities across inbound, outbound, paid acquisition and lifecycle marketing
Scale a predictable and efficient pipeline generation engine aligned with revenue objectives
Improve acquisition efficiency, funnel conversion and channel performance
Partner closely with Revenue Operations to strengthen marketing performance measurement, attribution and budget allocation decisions
Strengthen alignment and operating rhythms between Marketing, BDR and Sales teams
Lead and develop the BDR Team Lead to maximize outbound pipeline generation and performance

Drive commercial positioning & go-to-market effectiveness

Partner closely with Brand & Product Marketing Lead to ensure Moka.Care’s positioning and messaging effectively support pipeline generation and revenue objectives
Improve go-to-market effectiveness by strengthening the connection between marketing initiatives, commercial priorities and sales execution
Guide segmentation, market expansion and strategic growth initiatives
Ensure strong alignment between positioning, messaging and commercial strategy
Contribute to maximizing the commercial impact of new offers, campaigns and strategic initiatives

Act as a strategic thinking partner to our Brand & Product Marketing Lead to

Support thought leadership through public-facing opportunities and by building relationships with key influencers (HR leaders, scientific experts, industry communities, etc.)
Support brand awareness initiatives with creative campaign ideas and strong narratives
Protect consistency across brand, content and communication initiatives


You’re the ideal person if

You have 8+ years of experience in B2B marketing, including leadership roles (ideally marketing to HR and People Teams as core target personas)
You have a strong track record in demand generation, pipeline creation and revenue-focused marketing
You have experience leading or working closely with BDR/SDR teams and outbound pipeline generation
You are highly data-driven and comfortable working closely with funnel performance and GTM metrics
You combine strategic thinking with a strong operational mindset
You also have a strong brand sensibility and understand the importance of positioning and messaging
You know how to build strong alignment between Marketing, BDR, Sales and Revenue Operations teams
You are fluent in both French and English

Joining us you will

Participate in an entrepreneurial fast-growing adventure and the possibility of having a huge potential for evolution inside moka
See the concrete impact of your efforts each day and participate in nurturing healthy minds to foster healthy organizations
Grow as a person and learn within a team of great people
Be trusted: we hire great talents who lead us to the next level

We'll take care of you

Access to Moka.Care : selfcare, individual & group sessions, and the possibility to test the new features in preview
Benefit Fund - May : up to 1500€ net / year (125€ net / month)
BSPCE for everyone
Work life balance: 60% at the office - 2 days per week or 1 week per month remotely
Swile Meal voucher card of 10€/day (restaurants, groceries and food apps)
Gymlib for sport & wellness allowance
Transportation allowance (50% reimbursed)
7 week holiday policy (& one additional day off per year)

Interview Process

Phone interview
Background Interview
A Case study and job focused interview to project yourself in your future day-to-day job
And finally a Value fit interview to make sure you’ll feel comfortable at moka
Offer and reverse interview

If needed we organize other informal talks like coffee with the team.

Moka.Care is a disability-friendly company. Find Jobs in France on Arbeitnow [Skills: Marketing]