Job detail for Ad Operations Manager B2B

The Role
We're seeking an experienced Senior Paid Search Manager to lead strategy and execution across sophisticated enterprise accounts within Wpromote's growing B2B practice. This individual contributor (IC) role will serve as a strategic partner to clients, helping drive performance through thoughtful planning, hands-on optimization, and cross-functional collaboration.

The ideal candidate brings experience managing complex paid search programs within agency environments and enjoys balancing strategic thinking with day-to-day execution. You'll oversee enterprise search initiatives across multiple campaigns, products, and audiences while partnering closely with Client Strategy, Analytics, Creative, and other channel teams to deliver measurable business outcomes.

Experience supporting SaaS, fintech, HR/payroll, cybersecurity, cloud technology, or other B2B organizations is strongly preferred.
 Preferred candidates will be located in PT or CT time zones to support team and client collaboration; ET candidates will also be considered for the right fit.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
 
We offer:
 
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
 
The anticipated annual salary for this role will range from $84,000 - $100,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).
 
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
 
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
 
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You Will Be
Trafficking all programmatic and direct I/O creatives in Campaign Manager 360, including standard, HTML5, and third-party served creatives, and ensuring every setting is right before launch
Building, implementing, and QAing impression trackers, click trackers, and daisy-chained tags across CM360, DSPs, and publisher partners, including passing macros and custom variables through the chain so downstream systems get the data they need
Implementing and QAing site-side tracking across Google Tag Manager, GA4, and platform pixels (LinkedIn Insight Tag, Meta, and others), using data layer variables for triggers and troubleshooting when tracking breaks
Owning conversion tracking hygiene across channels, including UTM governance, conversion event setup, and coordinating offline conversion imports and CRM or marketing automation integrations with client teams
Fielding tagging and tracking requests from Media and Analytics teams, and making sure data lands where it needs to for reporting
Serving as the main point of contact for technical issues related to ad serving, verification vendors, and third-party tracking
Working with the Programmatic Activation team on missing assets, campaign pacing, and launch readiness
Supporting Paid Social and Paid Search teams on conversion tracking, pixel and tag setup, UTM consistency, and campaign QA so all channels report against the same measurement standard
Coordinating with Client Service to make sure client assets are delivered to all necessary parties on time
Managing intake, tracking, and documentation of trafficking and tagging requests so nothing falls through the cracks
Contributing to campaign performance reporting and flagging delivery, tracking, or data quality issues early
Documenting and improving ad ops processes and QA checklists as the team and client scope grow

You Must Have
2-5 years of ad operations experience, ideally at an agency or ad tech company
Deep, hands-on expertise in Campaign Manager 360: placements, creatives, tracking ads, Floodlight configuration, and the settings that quietly break campaigns when they're wrong
Fluency with impression trackers, click trackers, and HTML5 creatives, including how they embed and how to daisy-chain tags across ad server, DSP, and publisher
Experience with DSP tag setup, including using platform macros and custom variables to pass additional data through tags
Experience with tag management and web analytics, including Google Tag Manager and GA4, and using data layer variables to build triggers
Hands-on pixel implementation experience across the major platforms (LinkedIn, Meta, Google Ads, and others)
Familiarity with verification and viewability vendors such as IAS or DoubleVerify
Working knowledge of HTML, JavaScript, and browser debugging tools
Working knowledge of Excel or Google Sheets, including pivot tables and formulas
Strong understanding of media planning and buying processes and basic campaign KPIs (CTR, viewability, conversion rate, CPL)
Exceptional attention to detail and a proven ability to troubleshoot and solve problems
Strong written and verbal communication skills, including the ability to explain technical issues to non-technical teammates and clients
Strong prioritization skills and the ability to manage multiple deadlines in a fast-moving environment

Nice to Have
Experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo) and how paid media data flows into them
Experience supporting B2B or SaaS advertisers
Experience on large, complex accounts with multiple stakeholders and business units
Familiarity with server-side tagging, consent management, or privacy-related tracking changes

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
 
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
 
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify , please contact DHS.