Job detail for Product Marketing Manager - Seasonal Engagement

Company Description

Ubisoft is a world leader in video games, with teams spread across the globe creating original and memorable gaming experiences, from Assassin’s Creed to Rainbow Six, Just Dance, and many more. We believe that diverse perspectives help both players and teams grow. If you are passionate about innovation and want to push the boundaries of entertainment, join our adventure and help us create the unknown!

Job Description

Define and drive the marketing strategies for Rainbow Six Siege season launches to maximize the adoption of new features, player engagement, and positive sentiment around the game.

Transform the marketing vision, product roadmap, and product marketing foundations into high-performing and engaging seasonal campaigns, while orchestrating the execution of marketing plans linked to key seasonal milestones.

WHAT YOU WILL DO

Strategy and Campaign Ownership

• Define seasonal marketing strategies in alignment with the annual vision, business priorities, product roadmap, and product marketing foundations to maximize the adoption of new features, player activity, and positive sentiment around the game.
• Lead the game's seasonal campaigns through the main phases of tease, reveal, launch, and post-launch, ensuring consistency, desirability, and impact among players.
• Collaborate closely with Marketability teams to transform product positioning, USPs, seasonal themes, and art direction into coherent, player-facing marketing strategies and campaigns, while sharing player feedback, engagement opportunities, and marketing constraints.
• Collaborate closely with Audience, GSI, and Marketing Analytics teams to understand player perceptions, expectations regarding new product features, and performance insights necessary for the continuous improvement of seasonal campaigns.
• Continuously evolve seasonal engagement approaches to limit campaign predictability, renew player interest, and strengthen the hype around the game's key milestones.
• Collaborate closely with the second Brand Manager Seasonal Engagement to ensure strategy consistency, knowledge sharing, and continuity between seasons.
• Contribute to the evolution of future seasonal strategies by sharing recommendations, insights, and opportunities derived from campaign performance, player feedback, and market trends.

Campaign Implementation and Optimization

• Lead seasonal marketing campaigns to ensure consistency, execution quality, and alignment with engagement objectives.
• Define seasonal asset requirements in line with the marketing strategy to meet team needs and effectively fuel various channels and activations throughout the campaign.
• Brief internal creative teams and external partners on the development of creative concepts and seasonal assets to ensure consistency with marketing pillars, team needs, and player expectations across different campaign milestones.
• Present and align the seasonal marketing strategy with Core Services and Engagement Hubs teams to ensure understanding, buy-in, and consistency of execution across various player touchpoints.
• Monitor campaign performance, analyze results, and identify necessary optimizations to continuously improve feature adoption, player sentiment, and campaign effectiveness.

Cross-functional Collaboration

• Collaborate closely with Community, Social Media, Communications, and Content Creators teams to develop player-centric and transparent activations, amplify key seasonal moments, and ensure strong consistency in messaging, activations, and direct-to-player initiatives.
• Collaborate closely with CRM teams to strengthen active player engagement through approaches tailored to player behaviors, key seasonal moments, and activation opportunities.
• Collaborate closely with Esports teams to align engagement priorities, amplify seasonal campaigns, and ensure consistency of messaging and activations between marketing and the Esports ecosystem.
• Collaborate with Monetization teams to ensure consistency between seasonal new features and monetization campaigns.
• Demonstrate proactivity, collaboration, and strong product and business expertise to contribute to the continuous improvement of engagement performance.
• Recommend and implement improvements to optimize processes, accelerate execution, and improve campaign efficiency.

Qualifications

WHAT YOU WILL BRING TO THE TEAM

• Strong expertise in PC games and player expectations to effectively guide product marketing decisions.
• 3 years of experience in a similar role.
• Excellent synthesis and communication skills to transform complex topics into clear, engaging, and actionable messages and content.
• An undergraduate degree in marketing, business, or equivalent.
• An understanding of the video game production process.
• A collaborative spirit.
• Excellent interpersonal and communication skills + attention to detail and a sense of priorities.
• A flexible approach to presentations: you can gauge an audience and adapt your style accordingly.
• Great adaptability in the face of frequent changes occurring during production.