Job detail for Marketing Director

Job Description

General Summary:

The Marketing Director is accountable for understanding the market landscape and Vertex's position within the market, leading business activities aligned with performance goals of the portfolio, tracking performance against those goals.

Key Duties and :

• Partners with brand/team-lead to shape the brand strategy and brand life-cycle activities
• Directs the development and implementation of strategic and tactical plans for assigned product
• Provides input into forecasting assumptions
• Generates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.) and makes strategic recommendations to advance performance against goals
• Develops strong partnerships with cross-functional team to support business goals
• Evaluates ROI for activities of the brand

Knowledge and Skills:

• Direct experience with communications review committee for review of tactics
• Ability to oversee generation of insights and apply those insights to business problems/opportunities and make strategic recommendations
• Analytical mindset, with demonstrated ability to lead others to solve complex problems
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
• Advanced knowledge of market forecasts and relationship of business drivers to revenue
• Advanced working knowledge of MS Office applications, including PPT, Excel and Word
• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Education and Experience:

• Bachelor’s degree required
• Typically requires 10 years of experience or the equivalent combination of education and experience

At Vertex, we embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends. We seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision-making, drive innovation, increase efficiency, and help deliver better outcomes for patients.

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:

1.    Hybrid: work remotely up to two days per week; or select

2.    On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Hybrid

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at @vrtx.com