Job detail for Senior Creative Producer, Social Media

THE ROLE & THE TEAM

We want to be the most culturally fluent brand on social media in Europe, and we're looking for a Senior Creative Producer, Social Media to help us achieve that. Across our primary platforms, we reach a combined audience of over 15 million followers.

Sitting within our Global Social Media team, this role is dedicated to bringing Zalando’s biggest 360° marketing & content moments to life on social media. As a European multi-proposition business, we launch major cross-functional initiatives where social media acts as the main engine driving brand fame, cultural relevance, and engagement. As our operational anchor, you will steer a cross-functional project workstream spanning Social, Content, and Creator - driving production synergies and seamless project management across on-site and off-site touchpoints. While dedicated editorial strategists, social creatives, and creator experts own initial ideation, you own holistic delivery: turning concepts into high-quality output, steering stakeholder alignment across multiple departments, and managing budgets across the entire spectrum - from lean, fast-twitch real-time content captures to high invest content campaign moments.

We need an agile, socially fluent producer and project manager who thrives in fast-paced environments, deeply understands channel mechanics and creative best practices, and possesses the senior stakeholder management skills to navigate cross-functional projects with ease.

Find out more about our Marketing & Communications team:

https://jobs.zalando.com/en/what-we-do/marketing-and-communications

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• **End-to-End Production & Cross-Functional Project Management:**Drive the delivery, tracking, and execution for major 360° content moments (e.g., Seasonal Global Marketing campaigns, Fashion Weeks, Pride, Festival Season, and Global sponsorships). Beyond shoot management, you act as the primary project manager running cross-functional workflows across the Social, Content, and Creator departments to ensure a cohesive publishing ecosystem on-platform and off-platform.

• **Ecosystem & Editorial Strategy Navigation:**Act as a content expert who fluently navigates editorial frameworks (Hero, Hub, Hygiene). You translate editorial strategy into actionable execution plans, ensuring content touchpoints align seamlessly across social, onsite, and creator channels.

• **Art Buying & Production Logistics Consultancy:**Apply deep industry knowledge to source the right creative talent, art buying, and production logistics tailored specifically for social-first execution. You stay ahead of industry best practices, ensuring art direction and production setups match modern social environments.

• **Cross-Departmental & Stakeholder Alignment:**Direct cross-functional project teams to unlock synergies across strategy, asset delivery, and multi-touchpoint publishing. Simultaneously, act as the connective thread with wider marketing stakeholders - including Global Marketing, PR, and Paid Media - ensuring strategic alignment while keeping Social as your primary domain.

• **Budget & Operational Mastery:**Oversee project budgets of varying scales—managing smaller, lean activations efficiently while holding full financial responsibility for high-complexity project budgets.

• **Hybrid Agency & In-House Execution:**Set external agency partners up for success on major productions through clear briefing, operational steering, and delivery against set KPIs. For leaner or fast-turnaround projects, step in directly to coordinate and deliver productions in-house.

• **Pre-Planned Shoots & Real-Time Live Capture:**Manage traditional pre-planned shoot environments alongside fast-twitch, real-time event activations. You will lead on-ground teams to capture live content with ultra-fast turnaround times during major calendar moments.

• **Performance Tracking & Optimization:**Craft rigorous project ambitions aligned with strategic business goals and target KPIs. Track performance metrics to continuously optimize operational delivery, streamline team workflows, and refine output.

• **Expert Production Consultation:**Serve as a trusted consultant on production mechanics, feasibility, timelines, and execution specs across wider business teams and senior stakeholders.

WE’D LOVE TO MEET YOU IF

• You bring 5+ years of production & integrated project management experience as a Senior Creative Producer, Senior Project Manager, or Production Lead managing complex, multi-channel social campaigns, large-scale shoots, live event logistics, and multi-department project workflows.

• You are a content expert with ecosystem knowledge, where terms like Hero, Hub, and Hygiene content are second nature to you, and you understand how content moves across both on-platform (TikTok, Instagram, YouTube) and off-platform touchpoints to build a unified publishing ecosystem.

• You thrive on project delivery and operational steering over pure ideation, acting as the engine that translates creative ambitions into seamless, on-time, and on-budget output.

• You possess deep social & production literacy, knowing what makes great art buying and creative best practice for social media, and have strong technical knowledge of platform mechanics and logistics across TikTok, Meta, YouTube, and Pinterest to architect the right production solutions.

• You have broad 360° marketing fluency, understanding how social fits into the wider content ecosystem and speaking the language of onsite content, creator marketing, PR, and media to drive cross-functional alignment effortlessly.

• You are versatile & agile, equally comfortable steering large external agency production teams as you are running lean, fast-turnaround in-house shoots and managing complex project timelines in fast-moving environments.

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

• Family support, including counselling and dedicated services for parents and carers

• Company pension scheme

• Employee shares programme

• Health and wellbeing options, including Wellhub

• Mental health support and coaching

• Development through our training platform and biannual peer-to-peer review

• 2 paid volunteering days a year

• Relocation assistance (subject to prior agreement)

INCLUSIVE BY DESIGN

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

At Zalando, our vision is to be the leading European technology platform for fashion and lifestyle – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion