Job detail for Product Marketing Manager

Company Description

Ubisoft is a world leader in video games, with teams spread across the globe creating original and memorable gaming experiences, from Assassin’s Creed to Rainbow Six, Just Dance, and many more. We believe that diverse perspectives help both players and teams grow. If you are passionate about innovation and want to push the boundaries of entertainment, join our adventure and help us create the unknown!

Job Description

As a Product Marketing Manager within the Rainbow Six Brand Extensions team, you will contribute to the development of the franchise beyond its core games and marketing campaigns.

Through transmedia initiatives, licensing, partnerships, and other brand extension projects, you will identify and develop opportunities for Rainbow Six to reach new audiences and strengthen long-term brand value.

You will collaborate closely with the marketing teams of the various Rainbow Six games, Brand Creative Services, expert teams in Central Services, and external partners to ensure that every initiative respects the identity, product vision, and strategic direction of the franchise.

You will also play an important role in brand governance by maintaining visibility over all extension initiatives, providing creative and strategic guidance, and ensuring the quality and consistency of the brand's representation.

WHAT YOU WILL DO

• Contribute to defining and deploying the Rainbow Six brand extension strategy through transmedia initiatives, licensing, partnerships, and other opportunities beyond the games.
• Identify and evaluate new opportunities for the franchise to reach new audiences, platforms, and revenue streams.
• Develop and lead licensing opportunities and strategic partnerships in collaboration with internal expert teams and external partners.
• Collaborate with Central Services teams to develop transmedia initiatives aligned with the vision and positioning of each Rainbow Six product.
• Maintain visibility over various brand extension initiatives and ensure their alignment with the overall franchise strategy.
• Provide strategic and creative guidance to internal teams and external partners throughout the development of initiatives.
• Review and approve marketing initiatives and deliverables to ensure their quality, consistency, and alignment with the Rainbow Six brand identity and strategy.
• Translate brand positioning and strategic objectives into clear briefs, communication guidelines, and action plans for internal and external teams.
• Coordinate multiple stakeholders and initiatives while considering strategic priorities, partner needs, production constraints, and timelines.
• Collaborate closely with the marketing teams of the various Rainbow Six games, Brand Creative Services, and Central Services to ensure the consistency of the entire brand ecosystem.
• Monitor the market, competition, player communities, and entertainment industry trends to identify new relevant opportunities for the franchise.
• Measure the performance, impact, and value of brand extension initiatives and, in collaboration with Central Services, use these learnings to guide their optimization.
• Support the preparation of presentations, partner discussions, events, and other activities related to brand extension initiatives.

Qualifications

WHAT YOU WILL BRING TO THE TEAM

• A university degree in marketing, administration, communication, or a related field, or equivalent relevant experience.
• At least 2 to 3 years of experience in marketing, brand management, product marketing, partnerships, licensing, entertainment, or a relevant field.
• A solid understanding of brand strategy and the ability to translate a brand vision into concrete initiatives and experiences.
• Excellent project management and organizational skills, as well as the ability to manage multiple initiatives and stakeholders simultaneously.
• Strong communication and collaboration skills in a environment.
• The ability to provide clear creative and strategic feedback and defend your point of view when necessary.
• A proactive and opportunity-oriented mindset, as well as an interest in identifying new ways to develop and strengthen a brand.
• Strong analytical skills and a results-oriented approach to measuring the impact and value of initiatives.
• High adaptability in a dynamic environment where priorities can evolve rapidly.
• Good knowledge of the video game and entertainment industry, as well as their audiences and trends.
• Experience in transmedia, licensing, partnerships, or intellectual property management is an asset.
• Proficiency in French and English.