Job detail for Mid-Level Data Analyst - Retail Media

Company Description

Experian is a global data and technology company that powers opportunities for people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and new advanced technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.

Our uniqueness is valuing yours. Experian's people-centric, inclusive, and purpose-driven culture is recognized by several awards — including World’s Best Workplaces™ 2025 (Fortune's Top 25 global) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an equal opportunity employer and affirmative action employer.

Job Description

You will work on the management and optimization of our ad operations within the Serasa ecosystem, using Google Ad Manager as the central platform. This includes tracking and improving monetization indicators (CAC, ROI, eCPM, fill rate), supporting attribution analysis and revenue modeling, and building analytical views that support strategic decisions for the area.

We also expect you to bring a CRO perspective to identify opportunities for improvement in monetization journeys — combining behavioral data with inventory performance.

What we are looking for

• Experience with media on the sell-side (publisher/ad ops) — you understand how inventory is managed, priced, and optimized
• Proficiency in Google Ad Manager (GAM)
• Solid knowledge of monetization metrics: CAC, ROI, ROAS, eCPM, attribution models
• Understanding of CRO applied to media monetization
• SQL for data extraction and analysis — essential
• Power BI for building dashboards and reports — essential

Qualifications

• A/B testing, CRO, Ad Manager
• Experience with data construction
• Experience with requirements translation
• SQL
• Power BI
• Databricks

Preferred qualifications

• Experience in high-scale media environments (portals, fintechs, e-commerce)
• Knowledge of A/B testing and experimentation

Additional Information

At Serasa Experian, we believe that diversity is fundamental to a healthier and more innovative work environment, where all people can exchange experiences and express their ideas. Therefore, we have several initiatives to promote inclusive recruitment and support the professional development of our people. In addition, we have our affinity groups, created to empower and welcome people from groups: ExperianPride (LGBTQIAPN+ community), Ubuntu (racial equity), Women in Experian (gender equity), Aspire (people with disabilities), and Connecting Generations (generations). Come be part of this transformation!

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